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Poets of the Fall and the Finnish jewellery company Kultajousi have together designed the Hopecatcher necklace, which is featured in the music video of the band’s latest single Choice Millionaire.
"In the music video the necklace represents a tiny piece of a parallel universe, which makes you think of the possibility of a better world. Also the feathers and traditional dreamcatchers the fans has brought us as gifts, have been a recurring theme on the Jealous Gods tour that has lasted about a year now. The name 'Hopecatcher' seemed to fit the feather-shaped necklace perfectly. The necklace is like a symbolic key to another world."
- Marko Saaresto, Poets of the Fall
"This has been a really interesting project. It's been a pleasure to see how the creativity of a rock band can be integrated with product design, and how it all impacts the planning of a music video and the end result."
- Tomas Nyberg, Marketing director of Kultajousi
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